Executive Summary Recap

"The Love Channel, Your Wedding Channel®", is an internet channel line-up accessible through home computers, mobile devices, and applications. The programs are clustered according to subscriber needs as "single but looking", "single and happy that way", as well as "ready to walk down the aisle". Couples who need immediate direction, ideas, and planning information, will find it readily available at this one stop-net shop where "Love is On the Net"!

Advertisers/Sponsors, whether manufacturer, designer, retailer, or industry expert, will have the direct opportunity to offer goods and services to a focused, mass-market with just a click of the mouse. Social-networking will transition into “social marketplace” that will empower users to created their own net-log of vendors, suppliers, places to go for every purpose under the singles and wedding planner horizon, and share their discovery with friends and family instantly.

Revenues will be further generated by "net consumers". This new marketplace, in which programming venues for multi-generations will be created and sustained. A viable and permanent, "life-cycle" base, that will establish a generation-to-generation transition for years to come. This concept will expand internet marketing well beyond existing parameters and virtually “link-in” the growing trend setters for those seeking or already have found their ideal relationship, and seek to bring themselves to the highest potential possible with all the resources at their fingertips.

"The Love Channel, Your Wedding Channel®" "where Love is on the Net"

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RECAP

The broad-scope web-channel programming format successfully combines:

Categorical media strategies:
Demographic-based viewer interest
Public information: Laws, Regulations, Trends
Entertainment
Social media networking
International language options

Sponsor-controlled formatting via:
Program/Product correlation
Program-content driven advertising
Technological convenience
Mobile Phone Applications
Interactive shopping
International language options

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