advertisers and sponsors are directly connected to the audience
interest while maximizing brand impact. This linkage approach to
television programming is an industry first. While former approaches
have utilized vague associations with target market, NRC’s
channel programming will provide 100% relevancy to all sponsor/advertisers,
which will yield full revenue opportunities without the usual ad-agency
“hard-sell” of spots.
television budgets for both cable and network advertising by top
brands has increased by over 100% since cable households have grown
beyond network viewership. This trend will provide the NRC channel
concept with attractive agency value, and resulting revenues, as
all programs will have open-buy slots for all clients.
combined revenue potential for the first year broadcasted programming
is projected to over 1.4 billion dollars in advertising spending.
Figures are based upon reports contained in the full disclosure
prospectus, which will be made available immediately following execution
of on-site non-disclosure form.